In 2021 we designed the identity and website of the International Center for Performance Practice. The client did not want a fixed identity program, so we devised a system that had the lightest touch possible. Mutable logos are often used for these kinds of briefs, but we didn’t want to have any mark at all. 

Our idea was to articulate the structure of the site in an almost decorative way. On the homepage the color-coded sections of the menu shift position every few seconds. This choreography is shown via a single line, echoing linear elements used throughout the project.